Kingfisher Bay Resort
KBR
act_1601147360204437 · May 1–21, 2026
Performance Overview
Spend
$6,763
May 1–21
Revenue
$82,536
63 purchases
ROAS
12.20x
Target: 5x+
Cost per Purchase
$107.35
63 conversions
Reach
180,716
509K impressions
Blended Freq
2.81x
Monitor fatigue
Link Clicks
18,651
CTR: 3.68%
Gary Events (Leads)
49 leads
$936 spend · $19.11 CPL
Status: Strong — Building Toward Offer Window
S_S_CBO is the primary engine at 14.73x ROAS. P_RTN_CBO (retention) punching above weight at 18.72x on $611 spend. Illumina Gold carousel and Kids Free Pass remain top creative assets. Island Time Villa campaign live and building. Budget increase ($11K to $15–20K/mo) pending Matt approval.
Spend
$10,182
Apr 22–May 21
Revenue
$122,953
98 purchases
ROAS
12.08x
Consistent performer
Cost per Purchase
$103.90
98 conversions
Reach
257,292
767K impressions
Blended Freq
2.98x
Monitor fatigue
Link Clicks
27,915
CTR: 3.65%
Gary Events (Leads)
57 leads
$1,228 spend · $21.54 CPL
30-Day View
$122K revenue at 12.08x ROAS over 30 days. Trajectory improving (April closed at 9.80x). Algorithm efficiency gaining. The case for scaling budget is strong — every additional $1K monthly spend is returning ~$12K at current rates.
Spend
$2,407
May 15–21
Revenue
$33,496
24 purchases
ROAS
13.91x
Best period rate
Cost per Purchase
$100.31
24 conversions
Reach
72,748
174K impressions
Blended Freq
2.40x
Fatiguing
Link Clicks
6,573
CTR: 3.77%
Gary Events (Leads)
17 leads
$355 spend · $20.86 CPL
Last 7 Days: Best ROAS on Record
KBR posted 13.91x this week — the strongest of any period tracked. S_S_CBO and P_RTN_CBO both firing. CPP trending down. This week reinforces the budget increase case. P_RTN_CBO delivered 4 purchases at 37.40x ROAS on just $201 spend.
Campaign Breakdown
Active campaigns only| Campaign | Spend | Purchases | Revenue | ROAS | Reach | Freq | Status |
|---|---|---|---|---|---|---|---|
| S_S_CBO | $3,961 | 40 | $58,235 | 14.73x | 91,151 | 3.12 | Scale |
| P_RTN_CBO | $613 | 9 | $11,442 | 18.67x | 19,587 | 2.14 | Strong |
| S_P_CBO_EVERGREEN | $1,646 | 11 | $8,507 | 5.17x | 58,023 | 2.55 | Maintain |
| S_RTG_CBO | $413 | 2 | $3,120 | 7.56x | 6,374 | 3.73 | Retarget |
| S_P_ABO_SEASONAL | $143 | 1 | $1,232 | 8.63x | 4,674 | 2.08 | Watch |
| Total | $6,776 | 63 | $82,536 | 12.18x | 180,716 | 2.81 |
| Campaign | Spend | Purchases | Revenue | ROAS | Reach | Freq | Status |
|---|---|---|---|---|---|---|---|
| S_S_CBO | $5,777 | 52 | $74,557 | 12.90x | 121,097 | 3.35 | Scale |
| P_RTN_CBO | $887 | 17 | $17,285 | 19.49x | 27,278 | 2.25 | Strong |
| S_P_CBO_EVERGREEN | $2,359 | 18 | $18,337 | 7.77x | 81,599 | 2.72 | Maintain |
| S_RTG_CBO | $591 | 4 | $6,806 | 11.51x | 9,119 | 4.07 | Retarget |
| S_P_ABO_SEASONAL | $581 | 7 | $5,968 | 10.27x | 17,292 | 2.27 | Watch |
| Total | $10,195 | 98 | $122,953 | 12.06x | 257,292 | 2.98 |
| Campaign | Spend | Purchases | Revenue | ROAS | Reach | Freq | Status |
|---|---|---|---|---|---|---|---|
| S_S_CBO | $1,305 | 15 | $19,832 | 15.20x | 34,273 | 2.75 | Scale |
| P_RTN_CBO | $201 | 4 | $7,509 | 37.40x | 7,247 | 1.86 | Strong |
| S_P_CBO_EVERGREEN | $521 | 2 | $495 | 0.95x | 22,191 | 2.14 | Watch |
| S_RTG_CBO | $139 | 2 | $3,120 | 22.45x | 3,279 | 2.51 | Retarget |
| S_P_ABO_SEASONAL | $143 | 1 | $1,232 | 8.63x | 4,846 | 2.00 | Watch |
| Total | $2,309 | 24 | $32,188 | 13.94x | 72,748 | 2.40 |
Audience Frequency by Segment
2.0x+ fatiguing · Prospecting flags at 1.8xScaling
3.12x
Fatiguing
Prospecting
2.52x
Fatiguing
Retargeting
3.73x
Fatiguing
Retention
2.14x
Fatiguing
All Segments in Fatigue Territory (MTD)
All four segments are above fatigue thresholds over the 21-day MTD window. At this cumulative exposure level, creative refresh and audience expansion are the primary levers. New Ranger Interview creative (just launched) should provide relief in Prospecting. Consider excluding recent purchasers from S_S_CBO to reduce wasted impressions.
Scaling
3.35x
Fatiguing
Prospecting
2.65x
Fatiguing
Retargeting
4.07x
Fatiguing
Retention
2.25x
Fatiguing
Sustained High Frequency Across 30 Days
S_RTG_CBO retargeting at 4.07x over 30 days warrants immediate creative refresh or audience list expansion. P_RTN_CBO delivering exceptional ROAS (19.49x) despite high frequency — suggests quality audience. Consider broadening lookalike thresholds in S_P_CBO_EVERGREEN to dilute frequency and reach new users.
Scaling
2.75x
Fatiguing
Prospecting
2.12x
Fatiguing
Retargeting
2.51x
Fatiguing
Retention
1.86x
Watch
7-Day Window: Retention Trending Better
Retention dropped to 1.86x over the last 7 days — first time in watch territory. Combined with this week's 37.40x ROAS, P_RTN_CBO is performing efficiently. Scaling and Prospecting still fatiguing this week. Ranger Interview creative (launched May 1) should be given 2 more weeks before evaluating its frequency impact.
Creative Performance
Top 8 by revenue · Ads with purchases| Creative | Spend | Purch | Revenue | ROAS | CTR | Freq | Status |
|---|---|---|---|---|---|---|---|
Illumina Gold - Carousel Carousel · S_S_CBO |
$2,778 | 27 | $33,473 | 12.05x | 2.13% | 2.97 | Scale |
K'gari+Adventure - Image Image · S_S_CBO |
$290 | 7 | $20,437 | 70.37x | 1.19% | 1.74 | Scale |
K'gari+Adventure - Image (2026) Image · Multiple ad sets |
$375 | 6 | $6,238 | 16.65x | 3.00% | 1.91 | Scale |
General Video (Sitelink, 2026) Video · S_P_CBO_EVERGREEN |
$214 | 3 | $5,204 | 24.32x | 4.88% | 1.56 | Scale |
Kids Free Pass - Carousel Carousel · S_P_CBO_EVERGREEN |
$823 | 6 | $5,057 | 6.14x | 2.30% | 2.18 | Active |
General Video (Sitelink v2) Video · S_P_CBO_EVERGREEN |
$572 | 4 | $3,479 | 6.09x | 4.94% | 1.95 | Active |
K'gari+Adventure - Video Video · S_S_CBO |
$170 | 1 | $1,945 | 11.44x | 3.72% | 2.39 | Strong |
Villa Deal - Image 4 Image · S_P_ABO_SEASONAL |
$45 | 1 | $1,232 | 27.58x | 2.71% | 1.49 | Strong |
Creative Insight: MTD
Illumina Gold carousel is the volume driver (27 purchases, $33K revenue). K'gari+Adventure Image is the efficiency standout at 70x ROAS on 7 purchases — consider increasing its budget allocation. General Video (Sitelink 2026) showing exceptional CTR at 4.88% — strong hook. Ranger Interview videos just launched and accumulating reach; early CTR (2.72–3.00%) is promising.
| Creative | Spend | Purch | Revenue | ROAS | CTR | Freq | Status |
|---|---|---|---|---|---|---|---|
Illumina Gold - Carousel Carousel · S_S_CBO |
$4,175 | 36 | $45,919 | 11.00x | 2.20% | 3.22 | Scale |
K'gari+Adventure - Image Image · S_S_CBO |
$436 | 8 | $22,675 | 52.01x | 1.29% | 1.80 | Scale |
Kids Free Pass - Carousel Carousel · S_P_CBO_EVERGREEN |
$1,247 | 10 | $12,437 | 9.98x | 2.58% | 2.36 | Strong |
K'gari+Adventure - Image (2026) Image · Multiple ad sets |
$547 | 11 | $10,851 | 19.84x | 2.99% | 1.98 | Scale |
General Video (Sitelink, 2026) Video · S_P_CBO_EVERGREEN |
$329 | 5 | $5,932 | 18.03x | 4.19% | 1.64 | Scale |
General Video (Sitelink v2) Video · S_P_CBO_EVERGREEN |
$779 | 5 | $3,480 | 4.47x | 4.69% | 1.99 | Active |
Island Escape - Image 5 Image · S_P_ABO_SEASONAL |
$408 | 5 | $3,272 | 8.01x | 1.60% | 1.95 | Strong |
K'gari+Adventure - Image 1 (2025) Image · S_S_CBO |
$207 | 3 | $4,861 | 23.48x | 1.35% | 2.66 | Scale |
Creative Insight: Last 30 Days
Illumina Gold carousel continues to lead on volume. K'gari+Adventure Image remains the efficiency standout at 52x ROAS. Kids Free Pass holding strong across both periods. Island Escape image entered the top 8 this month — worth watching as Villa Deal inventory builds. K'gari+Adventure Image 1 (2025 asset) still delivering 23x ROAS despite age.
| Creative | Spend | Purch | Revenue | ROAS | CTR | Freq | Status |
|---|---|---|---|---|---|---|---|
K'gari+Adventure - Image Image · S_S_CBO |
$124 | 4 | $11,349 | 91.67x | 1.20% | 1.72 | Scale |
Illumina Gold - Carousel Carousel · S_S_CBO |
$846 | 10 | $8,200 | 9.69x | 2.02% | 2.53 | Strong |
K'gari+Adventure - Image (2026) Image · Multiple ad sets |
$135 | 2 | $4,582 | 34.01x | 3.35% | 1.72 | Scale |
General Video (Sitelink, 2026) Video · S_P_CBO_EVERGREEN |
$59 | 2 | $2,927 | 49.66x | 4.47% | 1.39 | Scale |
K'gari+Adventure - Video Video · S_S_CBO |
$52 | 1 | $1,945 | 37.40x | 4.57% | 1.75 | Scale |
Villa Deal - Image 4 Image · S_P_ABO_SEASONAL |
$45 | 1 | $1,232 | 27.58x | 2.71% | 1.49 | Strong |
K'gari+Adventure - Image 1 (2025) Image · S_S_CBO |
$54 | 1 | $1,175 | 21.77x | 1.14% | 1.92 | Strong |
K'gari+Adventure - Image (Copy) Image · P_RTN_CBO |
$208 | 1 | $282 | 1.35x | 4.67% | 1.68 | Monitor |
Creative Insight: Last 7 Days
K'gari+Adventure Image posted 91.67x ROAS this week on 4 purchases — the standout in recent memory. General Video (Sitelink 2026) continues delivering strong CTR and 49.66x ROAS. Villa Deal Image 4 converting at 27.58x in its first week. General Video (Sitelink v2) monitoring — dropped to 1.35x this week, likely audience fatigue after sustained spend.
K'gari Beach Resort
KBE
act_10209613877692127 (EBR Adverts) · May 1–21, 2026
Active Issue: Tracking Gap + Beach Please Underperformance
Tracking discrepancy confirmed May 1–14. A Google Tag Gateway conflict is under investigation (Jessica). The 7 tracked purchases and 1.49x ROAS are likely incomplete. Beach Please (40% off, from $538/2 nights) launched May 12 and has returned only 3–4 bookings since launch. Split-screen video creative is prepared and ready to test. Rate simplification to $219/night recommended to reduce message complexity.
Spend
$2,547
May 1–21
Tracked Revenue
$3,799
7 purchases (likely incomplete)
Tracked ROAS
1.49x
Tracking gap suspected May 1–14
Cost per Purchase
$363.88
235K impressions · 9,806 clicks
Campaign Breakdown · MTD
May 1–21, 2026| Campaign | Spend | Purchases | Revenue | ROAS | Status |
|---|---|---|---|---|---|
| Prospecting: Timed Offer (Beach Please) | $552 | 4 | $2,763 | 5.01x | Watch |
| Prospecting: Evergreen V3 | $1,210 | 2 | Untracked | n/a | Flag |
| Retargeting: CBO | $785 | 1 | $1,036 | 1.32x | Flag |
Context: 30-Day Window Includes April Strength
The 30-day view captures April performance, when KBE ran the Flash Sale and delivered 7.96x ROAS. The 7.28x blended figure here includes both the April high and the May tracking gap. The MTD view (1.49x) is the more accurate picture of current trading conditions.
Spend
$3,966
Apr 22–May 21
Revenue
$28,862
69 purchases
ROAS
7.28x
Includes April performance
Cost per Purchase
$57.48
358K impressions · 16,777 clicks
Last 7 Days: First Clean Data Window
May 15–21 is the first full week outside the confirmed tracking gap (May 1–14). The 4.25x ROAS here reflects real Beach Please performance and likely represents a more accurate baseline than the inflated 30-day figure. 6 purchases tracked from $894 spend. New split-screen video creative deployment this week should improve results if the audience is right.
Spend
$894
May 15–21
Revenue
$3,799
6 purchases
ROAS
4.25x
Below target, monitor closely
Cost per Purchase
$149.00
86K impressions · 3,414 clicks
K'gari Explorer · Tours
KEX
act_1624505521201954 (Tour Adverts) · May 1–21, 2026
Spend
$6,506
May 1–21
Revenue
$49,897
64 purchases
ROAS
7.67x
Above target
Cost per Purchase
$101.66
556K impressions · 14,441 clicks
Status: Performing
The limited-time offer campaign (10% off Rainbow Beach / Hervey Bay) is the top performer at 8.97x ROAS. Evergreen prospecting is solid at 7.78x. Retargeting is lagging at 4.11x and worth reviewing creative and audience freshness. EGC Ranger Interview content has proven itself as a conversion driver. Proposal to convert Hervey Bay from a “book 5 days ahead” condition to a blanket 10% offer is pending Michael’s revenue meeting.
Campaign Breakdown · MTD
May 1–21, 2026| Campaign | Spend | Purchases | Revenue | ROAS | Status |
|---|---|---|---|---|---|
| Prospecting: Limited-time CBO | $2,539 | 24 | $22,785 | 8.97x | Scale |
| Prospecting: Evergreen CBO | $2,946 | 34 | $22,918 | 7.78x | Strong |
| Retargeting: Evergreen CBO | $1,021 | 6 | $4,194 | 4.11x | Watch |
| Total | $6,506 | 64 | $49,897 | 7.67x |
Spend
$8,785
Apr 22–May 21
Revenue
$65,990
80 purchases
ROAS
7.51x
Consistent performer
Cost per Purchase
$109.81
754K impressions · 21,090 clicks
30-Day View
KEX has been consistent at 7.51x over 30 days. Limited-time offers continue to outperform evergreen. EGC content is gaining traction as a conversion asset. Retargeting efficiency is the key area to address for overall account improvement.
Spend
$1,972
May 15–21
Revenue
$10,680
15 purchases
ROAS
5.42x
Softer than MTD rate
Cost per Purchase
$131.47
162K impressions · 3,753 clicks
Last 7 Days
KEX dropped to 5.42x ROAS this week, softer than the MTD average of 7.67x. This likely reflects week-to-week fluctuation rather than a structural issue. The limited-time offer will naturally see variance week-on-week. Monitor for another 7 days before making structural changes.
Portfolio Overview
SUMMARY
KBR + KBE + KEX + Events · All Meta Ads Accounts
Portfolio Metrics · MTD
May 1–21, 2026Total Spend (KBR+KBE+KEX)
$15,817
+Events: $936
Total Revenue
$136K
134 purchases
Blended ROAS
8.61x
Excl. KBE tracking gap
Events Leads
49 leads
$19.11 CPL
KBR ROAS
12.20x
$82,536 revenue
KBE ROAS
1.49x
Tracking issue active
KEX ROAS
7.67x
$49,897 revenue
Portfolio Metrics · Last 30 Days
Apr 22–May 21, 2026Total Spend (KBR+KBE+KEX)
$22,933
+Events: $1,228
Total Revenue
$218K
247 purchases
Blended ROAS
9.50x
Strong portfolio rate
Events Leads
57 leads
$21.54 CPL
KBR ROAS
12.08x
$122,953 revenue
KBE ROAS
7.28x
Includes April strength
KEX ROAS
7.51x
$65,990 revenue
Portfolio Metrics · Last 7 Days
May 15–21, 2026Total Spend (KBR+KBE+KEX)
$5,273
+Events: $355
Total Revenue
$47,975
45 purchases
Blended ROAS
9.10x
KBR leading
Events Leads
17 leads
$20.86 CPL
KBR ROAS
13.91x
$33,496 revenue
KBE ROAS
4.25x
First clean week post-gap
KEX ROAS
5.42x
Softer week, monitor
Monthly Performance · Jul 2025–May 2026
Note: KBE May 2026 Data
KBE's May 2026 figures (revenue: $3,799, ROAS: 1.49x) reflect a confirmed tracking gap from May 1–14. The chart shows tracked values only. April KBE (7.96x, $30,249 revenue) is the most comparable clean reference point. Chart covers Jul 2025 to May 2026 MTD. Aug 2025 spike on KBR reflects Whale Watching season.